Every once and a while someone will ask me, "what’s that on the logo, is that a duck?" or "Wow, I love the flying duck in the Back Cove logo". To avoid further confusion, the bird flying in the background of the Back Cove logo is not a duck, rather the Ardea herodias otherwise known as the Great Blue Heron. The bird is highly renowned for it’s beauty and it’s gracefulness while flying.
The Great Blue Heron stands about 40 inches tall and weights about 6 lbs. It’s wingspan is around 70 inches (just shy of 6 feet!). It can be seen foraging in shallow shorelines, marshes and small streams. It’s diet varies from location to location but typically consists of small fish, crustaceans, and amphibians. But most people see the statue like pose, waiting patiently for it’s next meal. 
Back Cove chose the Great Blue Heron for a variety of reasons, firstly a Back Cove is a quiet secluded anchorage in Maine, often times while preparing to anchor one will rouse up the great bird, who will express it’s displeasure of with loud throaty croaks as it gently glides away only to return later and continue it’s feeding. We also feel that the blue heron represents us very well as a brand. Beautiful and elegant, proud and strong, the heron caries a certain sense of integrity without being pompous and flashy.
No doubt the Great Blue Heron is a marine icon thought North America. Whether it be the Rockey coast of Maine, cool shores of the pacific northwest, or the tropical waters of the Florida Keys, the blue heron is a sight to behold sitting tenderly in the heart of all who gaze upon it’s being.
-Ben
